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Real Estate Sample Marketing Letter for Farming and Prospecting Absentee Owners

http://images.therealtygram.com/meme/view/Real Estate Marketing Letter/52b8b71921f8a
Get The Real Estate Marketing Letter And The Postcard!

This real estate farming letter had a 13% – 15% response rate in my real estate business for more than 20 years. I sent it religiously in campaigns to attract absentee owners and owner occupants. (Real estate agents can get the letter by filling out the form at the bottom of this page).

I used this marketing letter and sent it to people whose names I found on the tax rolls. I did not segment my results, but I remember having the best results with absentee owners on the tax rolls.

Real estate agents can use this real estate sampe letter to create a direct mail campaigns. You will have the best results and capture more leads with this letter when you give real estate prospects several channels to respond to you and enter your real estate sales funnel.

  • Include your website address (URL) in the letter.
  • Insert a QR code in the letter.
  • Include your telephone number and a telephone number that will capture the lead
  • Use the letter to prospect for specific property types. Use the letter to farm for residential properties, residential investment properties, and vacant land.
  • Tailor the real estate letter template and create a customized Just Listed campaign or a Just Sold campaign.
  • Use the letter in a geographic real estate farming campaign or a demographic farming campaign.
  • Create an absentee owner campaign.
  • Insert a post-paid reply postcard with every letter your send.

Consider adding these marketing channels to your letter:

  • IVR telephone number
  • Recorded message attached to number
  • Mobile SMS text response. In fact, I would design an interactive SMS autoresponders to generate appointments on autopilot.

Create a follow-up campaign with email autoresponders that builds credibility and establishes you as an expert and authority. Create a survey you can use in the follow-up drip campaign.

Send buyer and seller prospects to a squeeze page with the promise of a special report, a video, or other lead generation magnet in your Realtor letter.

Invite real estate prospects to a live Webinar or an automated Webinar (also known as an “evergreen” Webinar).

Use as many channels as possible to add prosects to your real estate sales funnel. Click here to get the letter.

Please let me know how the real estate sample letter works in your market.

You can get the real estate reply postcard here.

Real Estate Marketing Letter Template for Farming and Prospecting Absentee Owners

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About blogmother

Frances Flynn Thorsen is a leading real estate author, consultant, and educator. She got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet .Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is Blogmother In Chief of Cross Channel Marketing Consultants and The Realty Gram.

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